As the mobile Internet becomes increasingly vital to daily life on campus, CRM managers are beginning to face many of the same challenges that were presented by “traditional” Web CRM applications.
- Are we creating meaningful connections with prospective and current students?
- How will we support a diverse array of campus stakeholders?
- How can we maintain and improve these new services?
Mobile services are expected to measurably and beneficially transform the campus experience: the way we recruit students, facilitate learning experiences, measure student progress, or build community. Furthermore, we know that mobile cannot stand on its own; instead, mobile should extend previous investments in CRM and other cutting edge infrastructure.
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